How To Open & Run A Successful Fashion Boutique

how to launch a fashion boutique

September 8, 2016 • How To, Podcast

On episode 34 of Dreams In Drive, I chatted with Ebony Swank of Swank A Posh (a  fashion boutique and online e-boutique) and Business Best Friend on how she was able to successfully launch a chain of three retail boutiques in the Detroit area. Even if you’re not interested in fashion or retail, you’ll learn the core principles of what it takes to get your entrepreneurial idea up and running, figure out your target market, and WIN at whatever your dream is.

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– How Ebony took a small investment and launched 3 retail stores in Detroit
– What motivated Ebony to stop being shy and start selling more
– How to rebound from failure
– Why failing to understand your target market is BAD FOR BUSINESS
– The sacrifices Ebony made to get her business off the ground
– Why you shouldn’t always jump for investment dollars
– The power of LOCATION when launching a fashion boutique
– Why strong ethic & being a problem solver is key
– Why most entrepreneurs fail
– Why Ebony isn’t afraid to say MONEY is a big motivator
– Why you need to understand your platforms and systems before hiring other people to do so
– Why you don’t need a lot of money to get started


Hope you enjoy learning how Ebony was able to start her own chain of fashion boutiques! Let me know what you think in the comments section below!

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Rana Campbell is the Editor-in-Chief and Founder of, a site dedicated to personal branding and helping people learn how to SHINE in their personal and professional lives.