Beyonce Releases Behind the Scenes Footage from Her 2014 MTV VMA Performance

September 5, 2014 • Behind the Brand, Branding


Beyoncé hits us with another reason to make us love her.

As you guys already know, I am a HUGE Beyoncé fan. No matter which way you put it, she’s a wonderful artist and entrepreneur. What makes Beyoncé so amazing to me is how she’s built her brand up over these past years. Beyoncé is one of those artists that finds ways to really connect with her fans. Though she doesn’t always divulge a lot of details about the personal aspects of her life, she is really big on taking the audience inside her artistic process. This is what makes people love and adore her. Backstage footage can be even more exciting than watching the real thing. What was it like minutes before Bey got on stage? What are the dancers thinking? Were there any challenges or hiccups? Who is the real Bey? This all contributes to brand storytelling, which is what people connect to. Storytelling is branding.

Storytelling is branding.

At the end of the day, while the end product is fun, what leads up to it is extremely important for the consumer/audience. Yet again, Beyoncé is winning at life. Check out her behind the scenes footage from her killer 2014 MTV VMA performance here:

What was your favorite behind the scenes moment? COMMENT BELOW!

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Rana Campbell is the Editor-in-Chief and Founder of, a site dedicated to personal branding and helping people learn how to SHINE in their personal and professional lives.

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