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On episode 119 Dream In Drive, we learn how Melissa Butler strategically launched a start-up vegan beauty brand, The Lip Bar – a concept that stemmed from a beauty frustration that inspired Melissa to find a solution! Using her finance and business savvy and expertise, she was able to successfully enter a new space FOCUSED and with an unstoppable”GET IT DONE” attitude. Melissa talks about why having faith and belief in her dreams and her ability to see them into fruition helped her navigate the many challenges and hurdles she’s experienced as an entrepreneur. Now, Melissa inspires and empowers women everywhere of all ages, races and body types to be confident in their own skin by challenging traditional beauty standards through imagery, ingredients and affordable pricing. Join in on the conversation on social (@dreamsindrive) and use the hashtag #dreamsindrive. Enjoy!
ON THIS EPISODE WE DISCUSS:
– Melissa’s “I know what I want” mantra as a child
– Being unhappy in her high-paying NYC finance job
– How Melissa’s first entrepreneurial venture led her to making lipsticks
– Challenges Melissa made in the beginning days
– Why you have to step out on faith
– How Melissa financed The Lip Bar
– The real reason why The Lip Bar’s Shark Tank rejection was an actually WIN
– Why understanding your audience is & why they shop with you is CRUCIAL
– The biggest marketing investment Melissa made
– Launching in Target & the many lessons learned
– Why Melissa decided to drop her price points
– What Melissa wished more people knew about beauty entrepreneurship
– The power of believing in yourself
MELISSA BUTLER’S KEYS TO SUCCESS:
1. Confidence
2.Support
3. Focus
4. Belief
SHARE:
FIND MELISSA BUTLER ON:
Instagram: @Melissarbutler | @thelipbar
Twitter: @thelipbar
Web: www.thelipbar.com
RESOURCES MENTIONED:
The One Thing
JOIN THE #DREAMSINDRIVE COMMUNITY: www.dreamsindrive.com/JOIN
JOIN THE FACEBOOK GROUP: www.dreamsindrive.com/facebook
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